Flipkart makes online transactions easier with no OTP for low value orders

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India’s e-commerce giant Flipkart on Monday announced the launch of Visa Safe Click (VSC), powered by Visa, to provide its customers with first in-app device-based network authentication solution.

This feature will eliminate the need for One Time Passwords (OTP) for online transactions up to ₹2,000, while also ensuring a completely secure payment experience.

This move, Flipkart hopes, will reduce the steps in the payment system and help consumers complete their purchase journey with ease, primarily in regions where internet connectivity and e-literacy are scarce.

“OTP-based authentication is one of the biggest points of friction in online card transactions, wherein we have observed significant customer drop-offs, said Ranjith Boyanapalli, Head, Fintech and Payments Group at Flipkart.

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